LESSON 1: The concept of entrepreneurship and innovation.

This lesson introduces the concept of entrepreneurship and innovation, highlighting their key roles in driving economic growth, job creation, and addressing societal challenges. It explores various forms of entrepreneurship, including small business, scalable startups, social ventures, corporate entrepreneurship, lifestyle businesses, franchises, and green entrepreneurship. Each form is explained in terms of its goals, motivations, and impact on communities and markets. The lesson emphasizes the importance of innovation in transforming ideas into valuable products or services and provides an overview of the entrepreneurial journey, from opportunity identification to business scaling and exit strategies. It underscores the need for educators to understand these concepts to effectively guide aspiring entrepreneurs in navigating diverse business models and achieving meaningful change.

LESSON 2: Business opportunity, idea and plan

Lesson 2 focuses on identifying, evaluating, and capitalizing on business opportunities, essential steps for aspiring entrepreneurs. It emphasizes how to recognize market gaps and unmet needs through research, creativity, and industry trends. The lesson explores how to refine a business idea by screening, validating, and improving it to ensure market fit and profitability. A detailed business plan is introduced as a roadmap for success, covering key components such as market analysis, financial projections, and operational strategies. Educators are encouraged to equip students with the skills to recognize opportunities and develop actionable plans, driving innovation and long-term business success.

LESSON 3: Kahoot! - A European EdTech Success Story

Kahoot is a Norwegian edtech platform, founded in 2012, that has revolutionized learning through game-based experiences. It allows teachers, businesses, and trainers to create interactive quizzes, surveys, and lessons accessible via smartphones, tablets, or computers. Kahoot’s success is driven by its simplicity, real-time feedback, and gamified elements like leaderboards, which enhance student motivation and participation. Widely used in education, corporate training, and even social events, it operates on a freemium model, offering basic services for free and advanced features through premium subscriptions. Kahoot has expanded revenue streams through partnerships with educational publishers and corporate clients.

Innovation remains central to its strategy, with continuous feature updates and integration with platforms like Microsoft Teams and Google Classroom. The COVID-19 pandemic accelerated Kahoot’s global growth, leading to its listing on the Oslo Stock Exchange in 2021. By gamifying learning and supporting different learning styles, Kahoot has made education more inclusive and interactive, moving away from passive teaching methods. Its success is rooted in its accessible design, focus on user engagement, and constant innovation, securing its position as a leader in the edtech industry for classrooms, corporate environments, and beyond.

LESSON 4: Bolt – Redefining Urban Mobility Across Europe

This lesson explores the success story of Bolt, a leading European ride-hailing and mobility platform founded in 2013 by Markus Villig in Estonia. Students will learn how Bolt expanded from traditional ride-hailing to offering electric scooters, bicycle-sharing, and food delivery services across more than 45 countries. The lesson highlights Bolt’s agile and cost-efficient business model, which focuses on lower commission fees for drivers and affordable prices for customers, helping it to rapidly grow and compete with major players like Uber.

Students will also examine Bolt’s commitment to local market adaptation and sustainability through initiatives like Bolt Protect and the Green Plan, aiming for carbon neutrality. Technological innovation, including data-driven decision-making and a user-friendly app design, will be discussed as key factors behind Bolt’s popularity. Financial strategies, such as remaining a private company while securing major investments, will illustrate Bolt’s long-term growth approach.

By the end of the lesson, students will understand how lean operations, environmental responsibility, customer focus, and market flexibility contribute to building a successful multinational business. They will also reflect on how Bolt’s model can offer valuable lessons for entrepreneurs in today's dynamic mobility and tech sectors.